A South Florida man builds ‘the baddest trucks on the planet.’ His family business is the subject of a new reality show

A South Florida family is revving up reality TV s Heather Walker takes us behind the cameras in this Spotlight Whether you see them cruising down the highway or showing up on a celebrity s social media these custom cars stand out And they re all made by one South Florida family Joe Ghattas Owner of Apocalypse Manufacturing I m Joe Ghattas owner of Apocalypse Manufacturing where we build the baddest trucks on the planet Joe Ghattas started the company years ago in Fort Lauderdale It began as a hobby then took off so he brought on his wife Ashley and the rest of her family Ashley Ghattas Joe builds the trucks and my family sells them Joe Ghattas This is just a dream come true I couldn t tell you how happy I am coming to work every day doing what we do And how big it s gotten it s wild it just blows my mind every day Everything here is big from the cars Joe Ghattas This is our gladiator Spartan This is one of our signature builds to the operation that creates them Joe Ghattas The secret sauce right That s our six-wheel axle The company has grown to more than employees across four locations Between their two brands SoFlo Customs and Apocalypse Manufacturing the company turns out about trucks a month The price tag Anywhere from all the way up to half a million dollars for this stretched G-Wagen Joe Ghattas These guys right here they pull each part out we wrap it we stitch it al by hand Heather Walker This is couture Joe Ghattas Yeah I like that word Every inch of every car is customized Joe Ghattas If you look at the car and you can t recognize what it started as that s an Apocalypse Heather Walker That s it Joe Ghattas That s it And that might be the reason celebrities go crazy for them Jerry Eisenband Chief Marketing Officer Apocalypse Manufacturing This place doesn t have a shortage of celebrities Like Drake Joe Ghattas Drake required a very custom interior he desired a zebra pattern style Shaquille O Neal who you will see on the show celebrities and athletes love it like Luka Don i He appeared Monday night Mavericks playoff tournament in one of our Apocalypse HellFires and everyone just lost their minds They don t just look cool they re just as much fun to drive Joe Ghattas I think when you look at my trucks they re very South Florida We ve got the wider tire because we ve got the mud we ve got the Everglades we ve got the crazier fenders we ve got the wilder Miami colors This South Florida family s passion for custom cars has now driven them onto the small screen starring in the new reality show Truck Dynasty Heather Walker What s your biggest lesson that you ve learned Joe Ghattas You re never going to fire your family that s step one so just learn how to get better with each other every day The other lesson he s learned If you build it they will come Heather Walker News If you know of a person place or group that you think we should highlight email us at spotlight wsvn com